Trusted by parents and photographers


“These are my favorite swaddles to use with our newborn! They’re great quality, super soft and large enough to fold in half to give your baby some extra warmth. The bows are an added bonus!”

– Caitlyn, parent

“I'm a photographer, and this is my second set of wraps. The material is super soft and stretchy, and the right length. It makes wrapping newborns so much easier. The slight texture is just great. I'm very pleased with how these wrap and photograph. 5 stars for these pretty wraps!”

– Kyla, photographer

“This is possibly the softest baby swaddle I've ever held (and as a pro photographer - I have held a LOT)! The sizes are perfect, and I LOVED the feel of them. The matching headbands are so cute! Perfect gift.”

– Rebecca, photographer

I used these wraps for my baby's newborn photos and they turned out sooo cute!
They're so stretchy and soft. Don't hesitate to buy these wraps.

Brian -


Customer captures

Create picture-perfect moments, just like these, with our premium newborn photography props