Our Story
Safe sleep with a whole lot of snuggle
Sleeping Baby was founded by a sleep-deprived mom in search of a solution. When it was time to transition out of the swaddle, her baby suddenly started waking up multiple times a night. She tried every sleep sack and swaddle weaning trick she could find, but nothing was helping her child fall and stay asleep.
Finally, out of sheer desperation and exhaustion, she sat down at her sewing machine and created the first Zipadee-Zip swaddle transition—and it worked. In 2014, the Zipadee-Zip was featured on ABC’s Shark Tank. This incredible opportunity gave Sleeping Baby the exposure and connections it needed to grow and expand.
Today, our mission to support safe, deep rest at every age and stage continues. Knowing firsthand how difficult sleep can be, we back parents on their unique journey and aim to give them confidence in a situation that can often feel overwhelming. Our thoughtfully designed products make restful sleep possible for the whole family without ever compromising on functionality, safety, and quality.
Why Sleeping Baby?
A gentle solution to your baby's sleep problems
As parents, we know firsthand how difficult sleep can be. We’re here to help with thoughtfully designed products that promote safe, deep sleep for your little one (and you).
Soft Fabric
Easy Movement
Comforts Baby
Safer Sleep
