Vlog Question of the week:
"I've got this great idea for a business that could allow me to stay at home with my kids but don't have a clue how and where to start! Help!"
Stephanie shares her tips to starting your own business!
Have other questions for Stephanie about baby sleep, product launches, or anything else you can imagine? Send them to firstname.lastname@example.org with the subject "VLOG!" :)
Find your motivation and write it down for when the going gets tough (and it often will when you own your own business)! Winston Churchill once said that "Success is experiencing failure after failure while maintaining your enthusiasm!" Knowing and believing in your motivation will give you the enthusiasm you need make it through those challenging moments and come out on top!
- Make sure your product or service meets a need or improves upon a current solution to that need!
Surround yourself with wise council: The best way to perfect a product or service is by finding people who are willing to be brutally honest with you and who are willing to tell you no! Find those people and be sure you LISTEN TO THEM!
- You don't need to be a millionaire to start your own business: Half the battle is finding ways to get your idea out there so that you can prove your concept, generate sales and then take the money of those sales to re-invest in your company to grow it! If that means making a few samples by hand and selling at vendor fairs or door to door until you have enough money for a manufacture run, do it! If you aren't willing to put in some sweat equity, you won't make it as a business! Don't be afraid to grow slowly!! Owning your own business is a marathon, not a race!
Written by Stephanie Parker from Sleepingbaby.com, inventors of the Zipadee-Zip
The motto for Sleeping Baby, makers of the Zipadee-Zip, is: "Inspiring Dreams One Night at A time," and that, in a nutshell, is how it all started…with one little dream that has since become the Parker family's reality. When Brett and Stephanie Parker's daughter, Charlotte, was born, the feeling that welled up inside of them was indescribable; they never realized until first looking into those baby blues of hers that they were even capable of that kind of love.
When it was time to transition baby from swaddling, the Parkers tried every sleep sack on the market and every swaddle weaning trick they could find for nearly two weeks and nothing worked to get baby Charlotte to fall and stay asleep.
Stephanie became determined to restore sleep and sanity to their household and set out to find a solution that would soothe Charlotte's startle reflex and provide her the cozy womb-like environment she loved so much but still give her the freedom to roll over and wiggle around in her crib safely. Out of sheer desperation and exhaustion, the Zipadee-Zip was born. The first Zipadee-Zip(R) Stephanie put together on her little sewing machine worked like magic!
To date tens of thousands of Zipadee-Zips have been sold and all from word-of-mouth marketing. It is so rewarding for the Parkers to see other parents and babies getting the sleep they both need and deserve!
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